The COVID-19 pandemic has created a world that we have not experienced before. While there have been pandemics such as the Spanish flu, the world we live in today is very different from the world of the early 1900s. Thanks to technology, we have never been more connected during a time where social distancing is a prerequisite for survival. While all are not equally connected to digital environments, most students have access to a smartphone. If you have a campus app or are planning to launch one, now would be the time to optimise your mobile application to be the go-to resource for students. Using an app to communicate is ideal for sharing essential information in a time where students cannot be on campus.
How do you optimise the value of your app?
Here are some tried and tested tips to optimise your campus app during COVID-19.
- Provide high-value content
Ensure your students have access to all they need, quickly and easily. Modo Campus app offers hundreds of out of the box modules. You can add virtually any campus resource to the app. From navigation on campus to menus, or as now needed course information, timetables, virtual classes, including your SIS and LMS.
- Create awareness
Building your app is one thing but making sure that all student knows where to download the app and how to use it requires proper communication in the form of marketing. Firstly, try and gain insight on how and where your audience consumes information. Would it be on social media sites? On your institution’s website? Whatsapp? Ensure they are reminded often to download the app. We will also guide you with toolkits and tips, should you decide to go the Modo App route.
- Personalise the student experience
Ensure your student feels that the app is useful and personal. Just like social media channels have algorithms that respond to their user community, it is important that the app responds to its user. Information needs to be timely, personalised and easy to action. Direct users to specific destinations in your app using push notifications or messaging. Create in-app banners that are relevant to specific users or modules. This helps enhance the personalised experience with contextual, relevant messages. You can also create opt-in channels that allow users to select notifications for topics and areas of interest.
Lockdown is a great time to ensure your mobile campus app is built, integrated and ready to reach your students with the information you want – on their phones.
Don’t hesitate to be smart – contact us today for more information on Modo Campus.
